OLIOS LIVE ROSIN GUMMIES REDESIGN PROJECT

Olios were a successful hash gummy for Olio. The original mylar packaging reflected the artwork that was on the very first run of boxes of hash oil that Olio sold in Colorado in 2014. While the nostalgia was good for members of the olio team or the few people that remembered the first few boxes, the mylar just didn’t grab the consumer’s eye and the brand as a whole was tired of the look. It was time for a change.

Completely scrapping the original design, I started new, sketching on paper to figure out a way to best represent the gummies. Fruit juice and oil separation in water were my inspiration, I wanted it fun and for the colors to pop on the shelf. The final forms represent the hash oil and juice flavors being packed into the little gummy.